Invested at Work Season Three

Designing Equity Compensation Plans That Drive Engagement With Asana’s Christine Zwerling

Learn how companies can design and communicate equity compensation plans that align with both business goals and employee needs.

Invested at Work Season 3

Episode 7: Designing Equity Compensation Plans That Drive Engagement With Asana’s Christine Zwerling

Christine Zwerling, Head of Stock Administration at Asana, shares how the company uses equity compensation as a strategic tool for employee engagement and retention. She highlights the disconnect between how HR teams and employees perceive the value of equity compensation and offers practical ways to bridge that gap through better education and communication. Christine also explains how equity plans can support both company goals and employee well-being when designed thoughtfully, and why aligning equity strategy with culture is key to building a sense of ownership.

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