Dick’s Sporting Goods: A New Arena for Retail

Nov 10, 2025

Dick’s Sporting Goods Executive Chairman Ed Stack shares how the company is transforming retail through immersive experiences, digital platforms like GameChanger, and a commitment to youth sports and culture.

Insights

WATCH: Ed Stack on how Dick's Sporting Goods is Transforming Retail

Dick’s Sporting Goods has grown from a small family business into America’s dominant sporting goods retailer, with more than 850 stores nationwide. At the heart of this transformation is Executive Chairman Ed Stack, whose bold leadership has helped the company redefine retail—blending immersive in-store experiences, digital innovation, and a commitment to youth sports.

 

In this episode of Exceptional Leaders/Exceptional Ideas, Morgan Stanley Retail Analyst Simeon Gutman joins Stack at the House of Sport in Pittsburgh for a candid conversation about the company’s remarkable journey, its culture of innovation, and Stack’s vision “to be the best sports company in the world.”

More Exceptional Leaders

Watch other episodes in this series from Morgan Stanley Research, as the firm’s equity analysts sit down with business leaders at world-class global companies to unpack broad foundational changes in sectors, industries and markets.

More Insights