Mercedes-Benz: Driving the Future of Luxury and Innovation

Sep 30, 2025

Mercedes-Benz CEO Ola Källenius shares how the company is redefining luxury and performance at a time when electrification, autonomous driving and new competitors are transforming the industry.

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WATCH: Ola Källenius Shares Vision for Mercedes-Benz's Future

For more than 130 years, Mercedes-Benz has defined performance, luxury and innovation in the automotive world. Now, under the leadership of Ola Källenius, who is Chairman of the Board of Management and CEO of Mercedes-Benz Group, the company is navigating its most profound transformation yet — driven by electrification, software and the rise of new competitors.

 

In this episode of Exceptional Leaders / Exceptional Ideas, our Head of European Autos Research, Javier Martinez de Olcoz Cerdan, travels to the Mercedes-Benz Museum in Stuttgart, Germany for a candid conversation with Källenius about the future of the iconic brand and the industry.

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Watch other episodes in this series from Morgan Stanley Research, as the firm’s equity analysts sit down with business leaders at world-class global companies to unpack broad foundational changes in sectors, industries and markets.

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