The Power Behind the SHEconomy

Mar 20, 2026

Women’s earnings, assets and decision-making power are growing — reshaping where capital flows across the economy and markets. What could it mean for your portfolio?

Author
Ellen Zentner, Chief Economic Strategist and Global Head of Thematic and Macro Investing
Author
Sarah Wolfe, Senior Economist & Strategist, Thematic and Macro Investing
Author
Emily Thomas, Head of Investing with Impact

Key Takeaways

  • More women are building wealth independently, extending their earning runway and investing horizon.
  • Over the next two decades, a large share of wealth is expected to transfer to women, reshaping financial priorities.
  • Investing in the “SHEconomy” can include adding portfolio exposure to companies that create inclusive workplaces and products or services that expand women’s economic participation and wellbeing. 

The SHEconomy isn’t coming — it’s already here, and you can see it in the everyday choices women are making about work, family and money. The central idea is straightforward: As women command greater income, larger balance sheets and stronger influence over household and investment decisions, the effects ripple across the economy and financial markets.

 

Women already represent a major engine of growth. It is estimated they contribute $31.9 trillion annually to global GDP and serve as the principal shoppers in roughly 72% of households.1,2

 

At its core, the SHEconomy reflects a long-term shift in how time, income and capital are allocated. Understanding what’s driving this shift can help you consider what it may mean for your portfolio.

A Longer Runway to Earn and Invest

Women are building longer runways to earn and invest before starting families, if they choose to do so. In the U.S., the number of single women is growing at about 1.2% annually, faster than the total population at 0.8%, increasing the share of single, working-age women.3 At the same time, women have pulled ahead of men by some 10 percentage points in bachelor’s degree attainment,4 helping explain why their economic influence keeps widening.

 

Alongside these trends, more women are delaying marriage and the birth of their first child, which can provide additional time to build earnings and financial independence.5,6 That longer runway can boost lifetime earning potential and expand the window for compounding across their investment portfolios.

 

Put together, these changes have created a durable new reality: Women are enjoying more years of independent decision-making and more control over spending and investing — and their priorities are shaping a rising share of wealth in the U.S.

 Wealth Is Moving – and Women Are Next in Line

In many families, women already act as the “CFO,” guiding big decisions like education, healthcare, caregiving, spending, and saving. As more women become co-breadwinners or primary earners — and as more women build assets independently — those choices matter even more for how money gets spent, saved and invested in the economy.

 

Women are balance sheet builders. Rates of homeownership have converged between men and women over the past four decades and are now roughly equal. What’s more, women’s average home values are now higher than men’s. Looking ahead, over the next two decades, $124 trillion in wealth is projected to change hands from older generations to heirs in the U.S. — and because women live five years longer than men on average, they are expected to inherit most of that wealth. Women are also expected to receive a total of $54 trillion from their partners over the next 24 years, with further intergenerational wealth going to women.7

 

The upshot: Women are likely to play an increasingly central role in deciding how family wealth is managed, invested and ultimately passed on.

Challenges Persist

Still, there are real obstacles that can slow progress, including:

 

  • The pay gap, as women are still paid about 77 cents to 85 cents per dollar earned by men for comparable work  
  • The “motherhood penalty,” where the earnings gap often widens further in the years after the first child
  • The pressure of high childcare costs, which can slow income growth during prime earning years
  • The burden of unpaid labor, such as domestic and caregiving work, that inordinately falls on women and can limit mobility into high-paying careers with long, inflexible hours

 

The rise of AI also poses risks — and opportunities: Women are overrepresented in jobs most vulnerable to automation and remain underrepresented in AI-related fields. Without digital upskilling, wage and leadership gaps could widen. But with the right training, more women can transition into higher-growth, higher-value AI-enabled roles and help shape how these tools are designed and used.

Constructing a SHEconomy Portfolio

For many investors, investing in the SHEconomy works when it’s treated as intentional portfolio construction, not a theme to chase. Here are four gender-focused approaches investors can consider: 

  1. 1
    Reduce exposure to companies lagging on gender-related issues:

    For example, you can limit investments in businesses whose activities may disproportionately harm women and girls, such as controversial weapons or exploitative content, or invest in funds that intentionally avoid such companies.

  2. 2
    Back companies leading on gender equity:

    Companies with stronger gender diversity at the leadership level have, on average, demonstrated higher profitability and more consistent returns, as well as stronger governance and risk oversight. These factors can contribute to more resilient balance sheets and operational performance over time.  

  3. 3
    Thematic solutions:

    Allocate to funds that invest in companies whose products or services can expand women’s economic participation and wellbeing. Those areas include women’s health, financial inclusion, childcare, education, and affordable housing, where women may face disproportionate barriers.

  4. 4
    Use active ownership:

    Voting proxies and engaging directly with companies to encourage better disclosure, stronger workplace policies and accountability on gender equity can also help enhance gender-related outcomes.

Clear metrics and transparent reporting can help investors track whether their portfolio aligns with their gender-related goals. Tools like Morgan Stanley Impact Quotient® are designed to capture investor preferences and report on alignment and exposure, and can help inform portfolio adjustments over time to support both financial and values-based objectives.

 

To learn more, ask your Morgan Stanley Financial Advisor for a copy of the Global Investment Office report, “The SHEconomy: A Structural Shift in Economic Power.”

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