Private Company Strategies in the Age of AI

Oct 31, 2025

Leading private companies and their investors are exploring how AI innovation, infrastructure efficiency and personalized customer experiences can help drive scale and raise capital.

Key Takeaways

  • Amid rising operational costs and a tight labor market, private companies are exploring AI to scale efficiently and prove durable growth to investors.
  •  Agentic AI is enterprise-ready and already outperforming humans in support, sales and software engineering.
  • As AI workloads scale, performance is increasingly limited by data movement and memory, prompting companies to invest in infrastructure, such as digital-in-memory compute, that optimizes efficiencies.
  • Cybersecurity demands real-time AI response, as rising threat velocity drives enterprises to deploy agentic AI for autonomous defense with human oversight.

In today’s innovation-driven economy, artificial intelligence is driving measurable change across major sectors—from enhancing automation and decision-making in defense and aerospace, to personalizing healthcare, optimizing energy infrastructure and transforming lending in financial services.
 

Leading private companies are using AI to enhance their operational efficiency, demonstrate measurable return on investment and build the financial profile required for capital raising. Amid a competitive labor market and rising operational costs, private companies are exploring AI to scale efficiently, reduce overhead and differentiate in a crowded landscape to pursue growth financing and strategic exits.

Morgan Stanley sits at the intersection of innovation and capital, and we’re supporting founders to translate breakthrough technologies into compelling investment narratives—and to help investors identify the companies best positioned to lead disruption and profitability.
Co-Head of Global Technology Investment Banking

Technology companies of all sizes and across subsectors are actively experimenting with AI to scale and signal durable growth to investors. Their innovative approaches were on display at Morgan Stanley’s 6th annual Spark Conference in Los Angeles, where more than 85 private companies and more than 150 investor firms convened. The conference spotlighted four key themes:

 

1.      The rise of agentic AI in enterprise workflows

2.      AI infrastructure bottlenecks and solutions

3.      Personalization in customer products

4.      AI’s expanding role in cybersecurity

 

“Morgan Stanley sits at the intersection of innovation and capital, and we’re supporting founders to translate breakthrough technologies into compelling investment narratives—and to help investors identify the companies best positioned to lead disruption and profitability,” said Dave Chen, Co-Head of Global Technology Investment Banking.

 

1. Agentic AI Is Already Outperforming Humans in Key Workflows

Agentic AI is no longer experimental. Private tech companies are actively deploying AI agents, particularly in support, sales and software development. Agents are being trained and tested to outperform humans in accuracy, speed and cost efficiency.

 

The cost advantage of agentic AI is compelling: One private company executive at Spark noted that AI agents can now handle one support interaction for approximately $10—compared to $25–$30 for human agents in low-cost geographies. But cost savings alone aren’t driving adoption. Several private company leaders described using historical human-interaction data to benchmark agentic performance, so that they are ensuring AI systems can meet or exceed human standards in quality, consistency and reliability.

Founders are approaching adoption with discipline, and many are starting with high-volume, low-complexity workflows where ROI is easiest to measure.
Global Co-Head of Software Banking

“Founders are approaching adoption with discipline, and many are starting with high-volume, low-complexity workflows where ROI is easiest to measure,” said Brittany Skoda, Global Co-Head of Software Banking. By building cost models around per-human-agent vs. per-AI-workflow metrics—often framed as “per seat” vs. “per compute”—companies are quantifying the impact of agentic AI with rigor. This includes evaluating hybrid pricing models where human-agent seats come bundled with AI credits, and excess AI usage incurs additional costs. As conversational AI begins to handle a growing share of interactions, organizations may realize labor savings.

 

Still, while many industries, including healthcare, insurance, legal and recruiting, want to adopt agentic AI, the challenge lies in how to modernize legacy infrastructure while embedding AI for efficiency and compliance.

 

2. AI Infrastructure Is the Hidden Bottleneck and Next Battleground

AI’s next frontier isn’t just about smarter models—it’s about smarter infrastructure. As panelists at Spark emphasized, scalability is increasingly constrained by data movement rather than compute. One speaker cited that 60% of data-center energy is now spent on moving data, not processing it.

As enterprises scale AI, they consider infrastructure as a critical factor in performance, cost efficiency and long-term competitiveness.
Chairman of Global Semiconductor Investment Banking

This shift has sparked a wave of innovation aimed at solving memory wall and scale-up compute issues—the growing gaps between compute speed, memory bandwidth and data transmission. Strategies are emerging in digital-in-memory compute, which embeds logic directly into memory chips and reduces latency, power consumption and cost by minimizing data movement, and memory disaggregation, which is the separation of memory resources from compute nodes. The other issue being addressed is connectivity, where a transition from electrical signals to photonic fabrics will be necessary to address the laws of physics and the long-term viability of electrical signals to support the highest-performance needs of AI compute. As a result, AI architectures are evolving from monolithic GPU setups to modular systems that prioritize data locality, optical signaling and memory-aware designs.

 

“As enterprises scale AI, they consider infrastructure as a critical factor in performance, cost efficiency and long-term competitiveness,” said Mark Edelstone, Chairman of Global Semiconductor Investment Banking. “Founders and their teams can consider systems that optimize data movement, while investors can look for companies that rethink infrastructure from the ground up—not just building smarter models.”

 

3. AI-Driven Personalization Is Redefining Customer Relationships

AI is ushering in a new era of hyper-personalized products, and financial services is one industry that is already leveraging AI to tailor communications and offerings that support individual customer behaviors, preferences and financial needs.

 

Panelists at Spark cited how AI can now determine whether a customer is more likely to respond to a call, text or email, and adjust their tone, language and timing in each of these formats. One speaker noted that AI is capturing data on individual digital experiences in real time, letting companies engage customers with more precision. Another noted how AI can surface choices that customers may want to consider—whether it’s refinancing a loan, adjusting investment allocations or exploring new benefits.

 

AI is also helping to embed financial services in non-financial experiences, such as e-commerce, travel and healthcare. This means that customers may receive tailored financial offers or nudges—like installment options, insurance coverage or savings prompts—when they’re most relevant. The result is a shift to personalization that is about knowing the customer and the right timing.

 

4. Cybersecurity at the Speed of AI

AI is reshaping the cybersecurity landscape by accelerating threats and enhancing defenses. Panelists at Spark emphasized that attackers are already leveraging generative tools to automate phishing, obfuscate malware and exploit vulnerabilities: Nearly one-sixth of attacks are already AI-generated. Companies are testing matching threat velocity with real-time, autonomous response capabilities.

 

Spark panelists highlighted how agentic AI is beginning to transform security operations centers (SOCs), more to close a skills gap than to replace humans. Companies are piloting agents that replicate specialized roles, such as threat hunters, detection engineers and credential managers. Some speakers cited deploying agents to simulate SOC workflows, enabling faster triage, investigation and remediation. While agents can operate at or above human speed, panelists stressed that human-in-the-loop oversight remains critical for orchestration, accuracy and accountability.

 

Beyond automation, the integration of cybersecurity platforms was a key theme. Security leaders noted that many platforms are still fragmented and act more as portfolios of disconnected tools rather than unified systems. As AI agents proliferate, seamless integration across vendors is becoming a top priority for founders and enterprises. Companies want modular cybersecurity architectures that support fast plug-and-play deployment, especially as AI investments facilitate the use of multiple vendors, partnerships between companies and acquisitions.

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