25 Tech Startups Join Inclusive Ventures Lab’s New Cohort

The Morgan Stanley Inclusive Ventures Lab (MSIVL), which helps global technology and tech-enabled startups grow through access to resources, investment and mentorship, welcomed 25 startups from the US, Europe, the Middle East, Africa and Latin America into the 2024 class of its accelerator. 

To date, 117 companies have joined in the Lab’s accelerator program. The new class is MSIVL’s 10th cohort since the initiative began in 2017—and the largest yet. The participants this year include companies in sectors that range from the circular economy to clinical trials, among many others.  

“In today’s challenging venture capital environment, we are proud to welcome our largest cohort of groundbreaking startups to the Inclusive Ventures Lab and are eager to support them as they scale their innovations and work to build a better world,” said Selma Bueno, Global Head of the Morgan Stanley Inclusive Ventures Group. 

MSIVL is a five-month accelerator program that helps develop and scale technology and technology-enabled startups in the seed to Series A funding stages. Each company will receive a $250,000 or £250,000 investment from Morgan Stanley. Founders have access to a tailored entrepreneurship curriculum and growth resources from the firm’s ecosystem of internal and external partners in entrepreneurship and venture capital. 

Meet the 2024 Cohort of MSIVL 

The 25 startups joining the accelerator this year were selected from among thousands of applicants, and they are developing disruptive innovations in industries including financial technology, retail, enterprise software and travel. Some of the 2024 cohort members participated in MSIVL’s pitch competitions, which aim to help promote entrepreneurial ecosystems for founders and investors worldwide. 

The companies’ innovations span artificial intelligence (AI), healthcare and sustainability. The geographic reach of MSIVL continues to expand beyond the U.S. and UK, with startups this year from Canada, Germany, Ghana, Saudi Arabia, UAE, and Uruguay. 

These are the startups selected for the 2024 cohort of MSIVL: 

• Agri-Trak (U.S.) digitizes small farm operations with a smart platform for real-time labor, crop yield and cost tracking to optimize productivity, sustainability and profitability. 

• Beta Financial (U.S.) provides a transparent and comprehensive credit-scoring solution for small businesses, fostering financial inclusion and access to capital through innovative AI-driven technology. 

• Blip Energy (U.S.) is building a drop-in distributed energy resource to mitigate surging peak demand, optimize energy costs for users and reduce operating costs for utilities. 

• Compare Ethics (UK) is an AI-powered sustainability compliance platform that reduces costs by helping retail brands simplify, streamline and scale the way they make accurate green claims. 

• Darent (Saudi Arabia) is a vacation rental marketplace platform for travelers to search for properties with a focus on local experiences, a secure payment system and property insurance for hosts. 

• For The Creators (UK) is an omni-channel circular fashion marketplace where women can rent and buy high-quality clothing for each stage of motherhood. 

• GroceryList (U.S.) is a marketplace connecting immigrants worldwide with local merchants across Latin America and the Caribbean, enabling them to purchase groceries and essentials for their loved ones back home. 

• HANX (UK) is a consumer platform bringing together medically designed women’s reproductive health products, prescription treatments and community-focused content. 

• Hire Ground (U.S.) is a B2B software platform that enables enterprise buyers to source and manage third-party vendors while optimizing their procurement process. 

• Infinite Giving (U.S.) is a fintech platform that enables nonprofits to raise money, manage their cash reserves and conservatively invest and grow. 

• Juniver (UK) is a health company leveraging AI technology to provide personalized digital interventions for lasting eating-disorder recovery. 

• KSI Vision (Uruguay) uses existing AI on store and shopping center security cameras to generate real-time customer data and increase sales conversion. 

• Mavity (U.S.) is an AI-powered operating system for design and marketing teams that connects companies with on-demand creatives to streamline asset creation. 

• MyARC (UK) is a platform that enables fitness content creators to train their fans at scale. 

• NÜWIEL (Germany) provides electric mobility solutions for cities. 

• OVUM (UK) is a one-stop shop for fertility wellness, providing educational resources, products and services for improving fertility outcomes. 

• Research Grid (UK) is an automation engine for admin-free clinical trials. 

• Revere (U.S.) is reinventing how allocators manage their alternative asset portfolios through AI, workflow automation tools and custom reporting. 

• Route (U.S.) is a platform of business-management tools for commercial cleaning companies to automate sales, streamline operations, build contractor relationships and connect the entire cleaning industry. 

• Sanarai (U.S.) connects the Latino community to mental health professionals in Latin America and the US to offer culturally sensitive, Spanish-language emotional support at accessible prices. 

• Soralink (Canada) leverages AI and smart sensors to assist manufacturers in preventing critical machine failures. 

• Sortile (U.S.) provides the textile industry with a system that enables the identification, traceability and recycling of textiles. 

• SWYE360 Learning (U.S.) is a data analytics company that uses machine learning and AI in education to measure software efficacy and detect students at risk of dropping out. 

• Tendo Technologies (Ghana) addresses the challenges faced by aspiring online retail entrepreneurs in Africa by connecting independent resellers to suppliers. 

• Zest Equity (UAE) is digitizing private market transactions, building tools to streamline and ensure greater transparency in how entrepreneurs, funds and investors transact. 

At the end of the program, every company will pitch to investors at Demo Day, which will occur in February 2025. The investment firms in attendance at the last showcase represented more than $40 billion of dry powder. 

To stay informed on news from MSIVL, sign up for the Inclusive Ventures Lab newsletter.