Kathy Entwistle

A Legacy of Financial Empowerment, Kathy Entwistle

Nov 14, 2025

With a knack for numbers and a heart for service, Morgan Stanley MAKER Kathy Entwistle created a financial future for herself—and many others.

Key Takeaways

  • During her years as a stay-at-home mom, Kathy Entwistle identified a gap in financial literacy among women in her community and took action to address it.
  • She created a course at her local YWCA to empower women with financial knowledge and confidence, something she continues to do today as a Private Wealth Advisor at True North 360 Group at Morgan Stanley and as president of Women in Wealth LIFT, an advocacy and business development network.
  • A frequent speaker on the topic of women and finance, Kathy also makes regular media appearances to discuss the markets.
  • She volunteers with organizations such as the American Heart Association and Dignity Without Borders, grateful for opportunities to be part of something bigger than herself. 

Kathleen Entwistle remembers being “terrified” heading into her interview to become a financial advisor at Morgan Stanley, wondering: “Who's going to want to hire me after taking a break from the workforce for 12 years? What do I have to offer the firm and its clients?”

 

She walked into that interview “shoulders down,” only to walk out “shoulders high,” newly confident. The hiring manager saw more than just her credentials; they recognized her deep financial acumen and strong community relationships. With much of the required testing already completed, the manager didn’t hesitate to “hire me on the spot!”

I recognized a real need for women to step into financial advisory roles,” and then became a financial advisor herself.
Managing Director and Private Wealth Advisor, the True North 360 Group, at Morgan Stanley

What stood out was Kathy’s vision for helping people—and her determination to bring that vision to life. “I knew that if I put in the hard work, which I wasn’t afraid to do, I’d be rewarded with a growing client base,” she says.

 

After all, she’d already been helping people and had found her passion—and skill—for doing so.

KNACK FOR NUMBERS

A natural problem-solver with a love for puzzles and numbers, Kathy discovered during her years as a stay-at-home mom a gap in financial literacy among her friends. Many felt uneasy about managing their finances, so she stepped up to change that. She created a course at her local YWCA to empower fellow moms and all women in her community with financial knowledge and confidence.

 

As she listened to their concerns, she realized a pattern: Women faced significant financial challenges—whether navigating career transitions or coping with the loss of a spouse. That realization became her turning point. “I recognized a real need for women to step into financial advisory roles,” Kathy says. That’s when she began working toward the certifications required to make that shift herself.

 

Growing up in Old Tappan, N.J., Kathy was one of three sisters. When she was unsure about which career to pursue, her father offered simple yet wise advice: “If you can understand numbers, you can apply that to any career.” That guidance led her to earn a degree in Finance from Providence College, followed by an MBA from Fordham University, which further deepened her expertise.

FOUNDATIONAL GOALS FOR SUCCESS

 Although Kathy paused her professional career to focus on raising her family, she embraced leadership opportunities through volunteer work with enthusiasm and impact. Besides volunteering at the YWCA, she continued to apply her financial skills and repeatedly took on treasurer positions, “because no one else wanted to deal with the numbers,” she jokes.

 

In 2001, when her kids were older, she applied to Morgan Stanley and entered the Financial Advisor training program. She quickly excelled, especially with financial planning. She remembers her financial plan being chosen as one of the top three among 400 trainees in her cohort.

 

With women from her YMCA classes and her other volunteer work in her community among her first clients, Kathy continued to build her business. Today, as Managing Director and Private Wealth Advisor, Kathy leads the True North 360 Group, a multigenerational team guiding families, senior executives and entrepreneurs through complex wealth challenges.

 

“Everyone gets a financial plan—it’s a foundational part of our process,” emphasizes Kathy, who loves “applying my skills and knowledge to make a difference in my clients’ lives. It doesn’t feel like work, and I’ll do it every day for as long as I’m able.”

A CHAMPION OF WOMEN IN WEALTH

Kathy is frequently invited to speak on the topic of women and finance, making regular media appearances to discuss the markets. “It feels great to present the female face and voice of Morgan Stanley, where we have so many incredible women advisors in an industry that is not represented as highly by women as it is men,” says Kathy, who hopes her daughters and their girlfriends feel inspired when they catch her broadcasts.

It feels great to present the female face and voice of Morgan Stanley, where we have so many incredible women advisors.
Managing Director and Private Wealth Advisor, the True North 360 Group, at Morgan Stanley

VAST VOLUNTEERISM

For Kathy, volunteerism is woven into “my very fabric,” she says. Currently, she serves on the American Heart Association Women’s Executive Leadership Committee, the Providence College Advisory Board, and the Board of Directors for Dignity Without Borders. For decades, she has served many different organizations and remained with some for extended periods. Why? “Because in giving, I’m getting much more in return: a sense of satisfaction that I am making a difference,” says Kathy, who remains deeply grateful for every opportunity “to be part of something bigger than myself. I find that really fulfilling.”

 

With her ongoing dedication to mentorship and advocacy, it’s no surprise that Kathy has been named a Morgan Stanley MAKER, Class of 2025—a recognition reserved for innovators, advocates, and groundbreakers in inclusion, all nominated by their peers. Joyfully accepting this honor, Kathy sees it as an opportunity to continue her mission of lifting others: “It’s my turn to make sure others are being seen, heard and celebrated.”

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