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- Morgan Stanley helps people, institutions and governments raise, manage and distribute the capital they need to achieve their goals.
  
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About Us
- Since our founding in 1935, Morgan Stanley has consistently delivered first-class business in a first-class way. Underpinning all that we do are five core values.
  
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- Since our founding in 1935, Morgan Stanley has consistently delivered first-class business in a first-class way. Underpinning all that we do are five core values.
  
  Leadership
  
  Morgan Stanley leadership is dedicated to conducting first-class business in a first-class way. Our board of directors and senior executives hold the belief that capital can and should benefit all of society.
- Since our founding in 1935, Morgan Stanley has consistently delivered first-class business in a first-class way. Underpinning all that we do are five core values.
  
  History
  
  From our origins as a small Wall Street partnership to becoming a global firm of more than 80,000 employees today, Morgan Stanley has been committed to clients and communities for 89 years.
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  Morgan Stanley is differentiated by the caliber of our diverse team. Our culture of access and inclusion has built our legacy and shapes our future, helping to strengthen our business and bring value to clients.
- Since our founding in 1935, Morgan Stanley has consistently delivered first-class business in a first-class way. Underpinning all that we do are five core values.
  
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  At Morgan Stanley, giving back is a core value—a central part of our culture globally. We live that commitment through long-lasting partnerships, community-based delivery and engaging our best asset—Morgan Stanley employees.
- Since our founding in 1935, Morgan Stanley has consistently delivered first-class business in a first-class way. Underpinning all that we do are five core values.
  
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  As a global financial services firm, Morgan Stanley is committed to technological innovation. We rely on our technologists around the world to create leading-edge, secure platforms for all our businesses.
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Wealth Management

Wealth Management for Professional Athletes & Entertainers

We offer specialized wealth planning capabilities and global resources to help athletes, artists and entertainment professionals achieve their financial goals.

Who We Serve

We’re a wealth manager of choice in the rapidly evolving sports and entertainment industry. We have an advanced understanding of your financial needs and the experience and perspective to help you manage your finances, build an investment plan and create generational wealth.

Film and Media

Actors, screenwriters, producers, directors, broadcasters and industry executives

Music

Artists, producers, songwriters, publishers, record labels and agents

Sports

Current and retired pro athletes, college athletes, esports athletes, coaches, team owners and industry executives

Entertainment

TV and streaming professionals, gamers, podcasters and digital content creators

Anniversary

Celebrating the 10th Anniversary of Global Sports & Entertainment

Marking a decade of success. Empowering a generation toward excellence.

Source: Morgan Stanley

Work With a GSE Director

Experience the Morgan Stanley difference. Our Global Sports and Entertainment Directors are Financial Advisors who draw on specialized wealth management experience and the vast intellectual capital of our firm to deliver personalized financial guidance for your career and legacy.

Get started

Check the background of our firm and investment professionals on FINRA's BrokerCheck.

Planning for the Future

We guide you toward long-term prosperity during your peak earning years.
Navigating Wealth

We offer guidance for complex financial situations, such as buying, borrowing and investing.
Growing Your Platform

We provide insights to help you grow your brand and financial footprint.
Caring for Loved Ones

We can help you care for family while planning for your financial future.
Giving Back

We offer guidance to help you give back to the causes you’re passionate about.

Power in Numbers

300+

GSE Directors, Associate Directors and NFLPA Registered Institutional Financial Advisors, located nationally

20 years

Average professional experience of a GSE Director

$248.7B

Assets under management¹

Curated Financial Education

Explore in-depth guides and customized learning that are designed to help athletes, entertainers and creators at every stage of their financial journeys.

platform

Money in the Making

Digital financial education program designed for the stars and leaders of tomorrow.

tool

Financial Education Sessions

In-person sessions covering a range of financial topics to help you save, invest and plan for the future.

Personalized Playbooks to Elevate Your Career and Finances

Explore curated guides designed to help entertainers and professional and college athletes to build financial knowledge and achieve their goals.

Request a Playbook

Resources and Partnerships

The breadth and depth of our global firm means we can offer athletes, creators and entertainers a suite of financial solutions and opportunities.

NFLPA: Registered Institutional Player Financial Advisor Pre- and Post-Draft Loans: Lending Solutions for Qualified Athletes GSE Third-Party Referral Network: Solutions to Help Monetize Your Intellectual Property Coogan Accounts: Helping Child Performers Safeguard Their Assets

Leading Insights

Grow your intellectual capital with curated perspectives and ideas for athletes and entertainers.

Protecting Your Star Power - E4

Wealth Management

Selling Your Music Catalog: 5 Questions to Ask

Recording artists are tapping their catalogs for cash as the market for investible music rights grows. What should musicians know about the benefits and drawbacks?

Endorsements

Equity Endorsement Deals: Tips for Pros

Star athletes and entertainers have been inking endorsement deals that include equity compensation. Here’s what to consider when determining whether this approach makes sense for you.

Reputation

Managing Your Reputation and Increasing Your Value

Explore More Insights

Get Started With Global Sports & Entertainment

Specialized wealth management experience and global resources—all tailored to your career and goals.

Important Disclosures:

¹As of June 30, 2024

Morgan Stanley Global Sports & Entertainment is a highly specialized wealth management division, dedicated to serving the unique and complex needs of athletes, entertainers, creators and top professionals in the sports and entertainment industry.

Important information regarding the relationship with a Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When a Financial Advisor prepares a Financial Plan, he/she will be acting in an investment advisory capacity with respect to the delivery of the Financial Plan. To understand the differences between brokerage and advisory relationships, clients should consult with a Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships” brochure available at https://www.morganstanley.com/wealthrelationshipwithms/pdfs/understandingyourrelationship.pdf.

Clients have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. Clients may implement the Financial Plan at Morgan Stanley or at another firm. If a client engages or has engaged Morgan Stanley, it will act as their broker, unless they ask it, in writing, to act as their investment adviser on any particular account.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Global Sports and Entertainment loans are offered by Morgan Stanley Commercial Financial Services LLC, an affiliate of Morgan Stanley Smith Barney LLC. The loan is a committed loan. All loans are subject to the underwriting standards and independent approval of Morgan Stanley Commercial Financial Services LLC. They may not be available in all locations. Rates, terms, and programs are subject to change without notice. Other restrictions may apply. The information contained herein should not be construed as a commitment to lend.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

CRC3717198 07/2024

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