At Morgan Stanley, we take pride in our longstanding commitment to excellence, from our approach to putting clients first and leading with exceptional ideas to giving back through community engagement and youth development.
As a Proud Partner of THE PLAYERS Championship, one of the flagship events on the PGA TOUR, we’re able to showcase how we deliver world-class business solutions with excellence and integrity. At the event, that means connecting with our clients in meaningful ways, creating memorable moments for golf fans and supporting initiatives that make a positive impact in our communities.
Making a Difference Together
Morgan Stanley’s ongoing partnership with THE PLAYERS Championship has been a cornerstone of our community engagement efforts, reflecting the Firm’s core values of integrity, teamwork, and giving back. Launched in 2017, our annual Eagles for Impact program has contributed $5,000 for every eagle or double eagle made during the tournament, totaling nearly $2 million in donations to charities nationwide, including youth development organization First Tee. These efforts demonstrate our deep commitment to nurturing the next generation of athletes and leaders, as well as our belief in the positive influence that sports can have on young people.
“One of my favorite elements of being an ambassador for Morgan Stanley is our shared commitment to opening doors and providing education opportunities for kids,” said Brand Ambassador and 11-time PGA TOUR champion Justin Rose. “As a player, great golf shots are even more rewarding when they are in support of driving positive change in the game and our community.”
In 2024 alone, Eagles for Impact provided critical funding and resources to help First Tee train 107 coaches from 69 chapters across the country. These leaders then delivered over 32,000 program hours mentoring more than 35,000 participants, helping young people develop their golfing abilities while building life skills such as inner strength, self-confidence and resilience.
Turning Forward Thinking Into Progress
This year, we’re excited to introduce a new platform in partnership with the PGA TOUR: the AI Course Setup Tool Presented by Morgan Stanley. This innovative tool provides Rules Officials with historical data and renderings at their fingertips, helping them determine course setup — including pin and tee box locations — each day of THE PLAYERS Championship. This new resource will enhance the efficiency of the tournament and demonstrates our commitment to forward-thinking and excellence in all aspects of our partnership. At Morgan Stanley, we believe in pairing the power of technology and human expertise to lead with exceptional ideas.
“We’re thrilled to be back at THE PLAYERS Championship this year, bringing innovation to the course and taking the client, player and fan experience to new heights. Over the past decade, we have focused on creating a legacy of forward-thinking together with the PGA TOUR, and we look forward to seeing the tangible effect the AI Course Setup Tool Presented by Morgan Stanley will have on the green here at THE PLAYERS and beyond,” said Alice Milligan, Morgan Stanley’s Chief Marketing Officer.
Elevating The Experience at TPC Sawgrass and Beyond
Together with the PGA TOUR, we share a commitment to excellence, which includes creating a premium and memorable fan experience at THE PLAYERS Championship. During the tournament, Morgan Stanley will offer our clients and prospects behind-the-ropes access and host several exclusive events, such as meet & greets with PGA TOUR players and legends, including Justin Rose and World Golf Hall of Famer Davis Love III.
All attending THE PLAYERS Championship are encouraged to swing by the immersive, open-air Morgan Stanley Fan Experience Tent near the 18th hole fairway, track player eagles with us and try to make their own at our putting bays for a chance to win exclusive prizes.
To further connect with our clients’ passion around golf, we’ve produced two impactful television commercials. The first spot features Justin Rose, highlighting how his incredible golf journey reflects the perseverance and dedication Morgan Stanley provides for our clients. Our second spot – new in 2025 – showcases our partnership with First Tee, where coaches inspire young leaders and help them build essential life skills through the game of golf, reinforcing our commitment to empowering future generations.
As a Proud Partner of The PLAYERS Championship for a decade now, Morgan Stanley’s commitment goes far beyond the realm of golf. It’s about enriching the communities in which we live and work and delivering the best of our Firm to every client. We’re eager to continue this journey and make a meaningful difference, both on and off the course.
Morgan Stanley is not affiliated with THE PLAYERS®, the PGA or First Tee.
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