A Tailored Approach to Values-Based Investing

Discover how “direct indexing” can help you tailor your investments to better reflect your values and financial goals.

Author
Emily Thomas, Head of Investing with Impact, Morgan Stanley Wealth Management

Key Takeaways

  • Direct indexing is a strategy that seeks to replicate an existing stock index while allowing investors to tailor exposure to specific securities.
  • Investors can use it to prioritize criteria such as corporate governance, environmental issues or faith-based values.
  • Another key benefit of direct indexing is the ability to help mitigate taxes by offsetting capital gains with losses from other positions. 

Many investors today are seeking a portfolio that can do two things at once: generate competitive returns and reflect their personal values.

 

A strategy known as “direct indexing” offers a flexible and powerful approach. Unlike many traditional investment funds, which may apply broad criteria to large pools of stocks, direct indexing can help you build a customized portfolio that directly aligns with your values while also supporting favorable financial outcomes. Here’s what to know.

A Tailored Approach

Direct indexing seeks to replicate an existing stock index, such as the S&P 500, in a taxable account. An investment manager, after determining the target index, establishes direct ownership of individual stocks that make up the chosen index through a separately managed account (SMA). Using optimization software, the manager typically includes a sample of the index constituents and seeks to closely mirror the index’s performance.

 

Why not simply invest in a mutual fund or exchange-traded fund (ETF) that passively tracks the index of choice? Although there are mutual funds and index ETFs focused on sustainable investing issues, these products typically approach values alignment through a broad lens and are essentially a package deal: You get exposure to a wide range of stocks, even if some holdings go against your values.

 

In contrast, direct indexing allows you to tailor your selection of stocks to align more directly with your personal values and goals – for example, by prioritizing companies that are creating solutions to some of the world’s biggest challenges and/or excluding companies whose actions you find concerning – all while still seeking to mirror your chosen index. 

Direct indexing allows you to tailor your selection of stocks to align more directly with your personal values and goals, all while still seeking to mirror your chosen index.

Potential Tax Benefits

An additional potential benefit of direct indexing comes from the ability to use a strategy called tax-loss harvesting. This involves selling positions at a loss, or “harvesting” those losses, and using them to help offset capital gains from other positions in your portfolio, including those from other asset classes or managers. This strategy may help lower your current tax bill.

 

A tax-loss harvesting strategy typically does not work as well with mutual funds or ETFs, because investors in these products own interests in the fund rather than the individual securities.

 

Also, because you hold the underlying individual stocks in an index, direct indexing may provide more flexibility to gift highly appreciated positions to charities or family members, which may grant you opportunities for beneficial tax planning.

Aligning Investments With Values

Whether you’re focused on sustainability, faith-based values or other criteria, direct indexing can help you to prioritize what’s most important to you. For example:

 

  • Environmental issues: Perhaps you are focused on climate action. With direct indexing, you can overweight investments to renewable energy companies and those publicly committed to reducing their carbon footprint, while excluding companies with environmental controversies.
 
  • Social responsibility: If labor practices or human rights issues are a concern, you can use direct indexing to tilt your portfolio toward companies with strong human rights records or good employee and stakeholder treatment. On the flip side, you may also exclude companies with a history of human rights controversies.
 
  • Governance focus: Some investors want to invest in companies with diverse boards and strong employee engagement. Direct indexing allows you to focus on specific companies in your portfolio that meet such criteria while excluding those that don’t.
 
  • Faith-based values: If it’s important to align your portfolio with personal or religious values, such as excluding alcohol or gambling companies, direct indexing may allow more precise screening than off-the-shelf funds.

 

Whether you seek to transition to a lower-carbon economy, advance equity and inclusion at portfolio companies, or live your faith through your portfolio choices, Morgan Stanley has the knowledge, experience and patented tools, such as Morgan Stanley Impact Quotient®, to help.

 

Connect with your Morgan Stanley Financial Advisor to discuss how you can work with the Investing with Impact team and others across the Firm to achieve your impact goals.

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