Trip.com Group: What AI Means for Travel

Jul 9, 2024

Morgan Stanley sits down with Trip.com Group CEO Jane Sun to talk about how AI is changing travel and her vision for building the world’s largest travel agency.

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      Since taking the helm at Trip.com Group in 2005, CEO Jane Sun has led the company to become a leader in customer experience and global travel.

       

      In the latest episode of Exceptional Leaders / Exceptional Ideas, China Internet analyst Alex Poon sits down with Sun to talk about the role travel plays in Chinese culture, why she believes travel promotes global peace, and how AI is transforming the industry.

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      Watch other episodes in this series from Morgan Stanley Research, as the firm’s equity analysts sit down with business leaders at world-class global companies to unpack broad foundational changes in sectors, industries and markets.

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