Morgan Stanley
  • Research
  • Oct 10, 2022

Grab and the Golden Age of the Super App

What can the rise of Southeast Asia’s largest startup, Grab, tell us about the surging popularity of super apps? Morgan Stanley sits down with Anthony Tan, co-founder and CEO of Grab, to discuss his entrepreneurial journey and opportunities in Southeast Asia.

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When Grab launched its shared-mobility app in 2012, skeptics said the total-addressable market was too small and drivers would never embrace smartphones. Today, Grab is not only one of Southeast Asia’s biggest success stories, it’s indicative of the surging popularity of super apps—which offer multiple services, from food delivery to payments, in a single app.

In this episode of Exceptional Leaders / Exceptional Ideas, Mark Goodridge, Head of ASEAN Technology, Media and Telecom Research sits down with Anthony Tan, co-founder and CEO of Grab to discuss growing opportunities in Southeast Asia, the winding road of entrepreneurship, and the future of super apps worldwide.

Bottom Line:

As part of our Exceptional Leaders / Exceptional Ideas series, we visited Grab’s Singapore offices to speak with co-founder and CEO, Anthony Tan, to discuss growing opportunities in Southeast Asia, the winding road of entrepreneurship, and the future of super apps worldwide. 

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